In this first episode of our new video series “The Digital Way”, David Liebmann, Lombard International Assurance’s Head of Distribution and Sales Innovation, Head of French Market, describes what is digital subscription all about, what changes and what doesn’t and how is then digital transforming how a Unit-Linked insurance contract is subscribed.
He further outlines that digital onboarding was first launched in France in 2019 and that, following this first success, we decided to extend this feature to all our European markets, starting with Italy and Belgium.